China Retaliates Against US Tariffs by Curbing Hollywood Movie Imports

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Trump dismissed Beijingโ€™s retaliation, saying โ€˜I think Iโ€™ve heard of worse things.โ€™

Chinaโ€™s communist regime is retaliating against U.S. tariffs on Chinese goods by restricting imports of Hollywood films, a move dismissed by President Donald Trump.

The Chinese regimeโ€™s National Film Administration announced on its website on April 10 that it would โ€œmoderately reduceโ€ the number of U.S. movies allowed into the Chinese market, claiming that the Chinese audienceโ€™s interest in them โ€œwill inevitably be reducedโ€ following the escalation of U.S. tariffs on Chinese goods.

Trump was asked about his reaction to the Chinese regimeโ€™s retaliatory move against American films, while fielding questions from reporters on Thursday.

โ€œI think Iโ€™ve heard of worse things,โ€ Trump responded.

As of April 11, the Trump administrationโ€™s tariffs against Chinese goods totalled 145 percent, and Beijing retaliated with 125 percent tariffs on U.S. goods.

China, home to the worldโ€™s second-largest film market, allows only 34 foreign films to be screened annually.

Chris Fenton, author of โ€œFeeding the Dragon: Inside the Trillion Dollar Dilemma Facing Hollywood, the NBA, and American Business,โ€ said restricting Hollywood films was a โ€œsuper high-profile way to make a statement of retaliation with almost zero downside for China.โ€

U.S.-made films account for only 5 percent of overall box office receipts in the Chinese market, Fenton said. And Hollywood studios receive only 25 percent of ticket sales in China, compared with double that in other markets, Fenton added.

Fenton said Chinaโ€™s move will โ€œsurely be noticed by Washington.โ€

Seth Shafer, principal analyst at S&P Global Market Intelligence Kagan, estimated that Chinaโ€™s restrictions would have a limited impact.

โ€œOnly roughly 25 percent of domestic wide-release films are now released in China, and that percentage has dropped steadily over time due to increasing competition from Chinaโ€™s local film production industry,โ€ Shafer said.

โ€œFor domestic films that do get a release in China, typically less than 10 percent of the filmโ€™s global gross box office revenue comes from China.โ€

Byย Frank Fang

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