Cracker Barrel Dumps Agency Responsible for Logo Change, Revamps Leadership

Contact Your Elected Officials

The logo fiasco ended up costing the company about $100 million.

Restaurant chain Cracker Barrel Old Country Store Inc. is ending its relationship with the agency responsible for its recent logo redesign and is restructuring its leadership and organization, the company said in an Oct. 2 statement.

California-based strategic and creative growth consultancy Prophet had advised the company on its brand refresh initiatives, including the recent logo and restaurant redesigns that triggered widespread opposition from the public.

CEO Julie Masino announced the new logo on Aug. 19. The next day, the company’s market capitalization crashed by almost $100 million. Following a public outcry, the company announced on Aug. 26 that it would return to the old logo. On Aug. 19, the company’s shares closed at $59.47. They reached $44.19 as of Thursday.

“We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away, and our ‘Old Timer’ will remain,” the company said in a statement at the time.

The Epoch Times reached out to Prophet for comment, but did not receive a response by publication time.

On Thursday, the company said Doug Hisel, previously vice president (VP) of field operations at Cracker Barrel, had been promoted to senior vice president (SVP) of store operations, overseeing field operations and operations services. He has been working with the company for 18 years, the company said.

Laura Daily, SVP of chief merchant and retail supply chain, recently announced she was retiring. Her responsibilities will be taken over by Heather Gammon, VP of demand planning, and Heather Hager, VP of retail and design, according to the statement. The role of SVP and chief restaurant and retail operations officer, held by Cammie Spillyards-Schaefer, has been eliminated.

“We are grateful to Laura for her leadership, including being a driving force behind the growth of our retail business during her tenure, and thank Cammie for the meaningful contributions and impact she made through her nearly a decade at the Company,” Masino said.

Thomas Yun, who previously worked with Cracker Barrel, is rejoining the company, taking over the post of vice president for menu strategy and innovation from Matthew Banton.

By Naveen Athrappully

Read Full Article on TheEpochTimes.com

The Epoch Times
The Epoch Timeshttps://www.theepochtimes.com/
Tired of biased news? The Epoch Times is truthful, factual news that other media outlets don't report. No spin. No agenda. Just honest journalism like it used to be.

If Federal Food Assistance Programs End, Theft Begins

Many patriotic Americans well versed in American History have...

Tucker EN FUEGO: Taking Stock of MAGA, Ten Years on

Draining of the Swamp has yet to come anything close to fruition, as the creatures that populate said Swamp yet cling bitterly to power.

Tylenol’s Headache

When President Trump, RFK Jr., and Dr. Mehmet Oz called for pregnant women to avoid using acetaminophen, Tylenol got the headache.

American Restaurants Are Going Broke

U.S. restaurant bankruptcies surged to 22% in 2020 amid COVID-19 and stayed elevated at 14% last year due to Biden’s “Build Back Better” policy.

A Few Fun Alternatives to the”Gory Stuff” at Halloween

Halloween has gone off the rails with gore through the decades.  But there are ways to enjoy the "scary stuff" without giving into darker, pagan alliances.  

Emergency Funds Can’t Be Used to Keep Food Stamps Flowing: USDA

Emergency funds held by the USDA cannot be used to keep the food stamp program going if members of Congress don’t reach a funding agreement.

Democratic Unity Frays as Shutdown Drags On

A handful of legislators have crossed the aisle on reopening and worker-pay bills, testing Democratic party unity in week four of the shutdown

Federal Judge Strikes Down Biden-Era HHS Transgender Care Rule

A federal judge struck down a Biden-era rule extending federal health care anti-discrimination protections to individuals seeking transgender-related treatment.

US Sending Carrier Strike Group to Latin America, Pentagon Says

The Pentagon on Friday announced the deployment of an aircraft carrier to Latin America to target drug trafficking organizations.

Donor Gives $130 Million to Cover Shortfall in Troop Pay During Shutdown

Trump announced on Oct. 23 that an anonymous donor sent $130M to cover military pay during the ongoing government shutdown.

‘Frustration’ With Canada Led to Trump Scrapping Talks, Not Just Ontario’s Ad: US Official

President Trump cited Ontario’s TV ad as the reason for halting Canada trade talks, but officials say it stems from rising U.S. frustration with Ottawa.

Ontario to Pause Anti-Tariff Ad After Trump Terminates Trade Talks With Canada

Ontario pauses its TV ad campaign after Premier Doug Ford’s talk with PM Mark Carney, following backlash that halted U.S.-Canada trade talks.

Trump Terminates Trade Negotiations With Canada Over Anti-Tariffs Ad Featuring Reagan

President Trump is terminating all trade negotiations with Canada over a TV ad campaign sponsored by the provincial govt. of Ontario opposing U.S. tariffs.
spot_img

Related Articles

Popular Categories

MAGA Business Central