It’s Official: Top NBCUni Ad Exec And World Economic Forum Taskforce Chair Is Twitter’s New CEO

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Update: It’s official – moments ago NBC confirmed that its head of advertising is leaving the company . . .

NBCUniversal today announced that Linda Yaccarino is leaving the company, effective immediately. Mark Marshall, currently President, Advertising Sales and Client Partnerships, will become interim Chairman of NBCUniversal’s Advertising and Partnerships group, reporting to Mark Lazarus, Chairman, NBCUniversal Television and Streaming.

Mike Cavanagh, President of Comcast Corporation said, “We are grateful for Linda Yaccarino’s leadership of NBCUniversal’s Advertising Sales business, and for the innovative team and platform she has built. Linda has made countless contributions to the company during her twelve year tenure, and we wish her the best.”

Linda Yaccarino said, “It has been an absolute honor to be part of Comcast NBCUniversal and lead the most incredible team. We’ve transformed our company and the entire industryโ€”and I am so proud of what we’ve accomplished together, and grateful to my colleagues and mentors, especially Brian Roberts, Mike Cavanagh and the entire NBCU leadership team.”

Mark Lazarus was named Chairman, NBCUniversal Telvision and Streaming in May

โ€ฆ with WaPo also confirming that her next stop is Twitter:

For a taste, here is Yaccarino interviewing Musk three weeks agoโ€ฆ (at top of article)

Are Twitter’s days of encouraging free speech and independent thought numberedโ€ฆ or is Musk, just days after unveiling that Tucker is joining, playing 4D chess?

Just hours after Elon Musk announced he had picked a new female Twitter CEO candidate, the WSJ revealed the identity of the person in talks to become the next CEO of the world’s most important social network: it is Linda Yaccarino, who is currently NBCUniversalโ€™s influential head of advertising.

Yaccarino, who is chairman of global advertising and partnerships at NBCU, has been with NBCU for more than a decade, where she has been an industry advocate for finding better ways to measure the effectiveness of advertising. As head of NBCUโ€™s advertising sales, she was key in the launch of the companyโ€™s ad-supported Peacock streaming service.

Elon Musk, Twitterโ€™s owner, said in a tweet Thursday that he had hired a new CEO, but didnโ€™t say who it was. โ€œShe will be starting in ~6 weeks!โ€ Mr. Musk said in the tweet.

By Tyler Durden

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