Elon Musk said Twitter’s rebrand to X is just a step toward turning the social media platform into what he’s called an “everything app.”
“Twitter was acquired by X Corp both to ensure freedom of speech and as an accelerant for X, the everything app. This is not simply a company renaming itself, but doing the same thing,” Mr. Musk wrote in a Twitter post on July 24.
On Monday, Twitter started replacing its iconic blue bird logo with a single, stylized letter X. Meanwhile, the X.com web domain now redirects visitors to Twitter.com.
This is not the first time that Mr. Musk shared his vision of how Twitter should be. Just weeks before he finalized his $44 billion purchase of Twitter, he tweeted that “buying Twitter is an accelerant to creating X, the everything app.”
“The Twitter name made sense when it was just 140 character messages going back and forth—like birds tweeting—but now you can post almost anything, including several hours of video,” Mr. Musk added.
The Twitter owner vowed to add more features to the app soon.
“In the months to come, we will add comprehensive communications and the ability to conduct your entire financial world,” Mr. Musk added. “The Twitter name does not make sense in that context, so we must bid adieu to the bird.”
‘Remarkable Ecosystem’
Since taking over Twitter, Mr. Musk has implemented several changes. Now, content creators meeting certain criteria are eligible to get a share of the company’s advertising revenue. Users also get the option to get verified under Twitter Blue, an opt-in monthly subscription.
Dinesh D’Souza, an author and filmmaker, spoke in his podcast on Tuesday about how he envisioned the Twitter app would become, particularly how the app would evolve with payment options.
“So Twitter becomes in a sense of finance app, you can have your money recorded on a part of Twitter, you can do transactions,” Mr. D’Souza said.
