The Retreat of DEI in Corporate America

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This summer we saw the wheels come off the โ€œSocialโ€ bus. Nearly a dozen large public companies pulled the plug on their DEI initiatives. This is good news for consumers and for the million workers who had to navigate an increasingly politicized workplace. Many corporate executives began remembering that their job is to create value for shareholders by focusing on their customers and delivering goods and services with excellence, not promoting divisive social ideology.

These large public companies have been facing pressure from activist investors like Robby Starbuck, customers, and elected officials. And theyโ€™ve determined what critics have known all along: DEI and other Social initiatives are expendable programs. They donโ€™t add to a companyโ€™s bottom line nor improve its efficiency. In fact, these DEI initiatives drain time, money, and other resources. Companies donโ€™t need chief diversity officers, sensitivity training, or quotas to recruit and retain good talent or to treat employees fairly.

In June, Tractor Supply canceled โ€an array of corporate diversity and climate efforts,โ€ citing the negative reactions they had been getting from a huge number of their customers. In July, John Deere announced that it would end its DEI initiativesโ€”emphasizing their commitment to customers and to quality recruitment and operations. In August, Ford announced that it would no longer participate in the Human Rights Campaignโ€™s annual workplace survey. Lowes also announced in August that it would no longer participate in the HRCโ€™s diversity surveys or in LGBTQ+ and other social issue events. In October, Toyota said it will no longer sponsor LGBTQ+ events, instead focusing its philanthropy on โ€œSTEM education and workforce readiness.โ€

Here is a list of large public corporations that dropped their commitments to DEI this summer:

Taken together, these public companies represent over a million workers and nearly a trillion dollars of market value. Although there is some variation in exactly how much these companies have rolled back their DEI policies, they all share one or more of the following characteristics.

  1. No longer funding or participating in social or cultural โ€œawarenessโ€ events
  2. No longer participating in the HRCโ€™s diversity surveys
  3. Removing DEI language and priorities in their hiring and recruiting

Byย Paul Mueller

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