The company said it views bitcoin as ‘an apex instrument of financial freedom.’
Trump Media & Technology Group (TMTG) said on May 27 that institutional investors will purchase $2.5 billion in the company’s stock, with the proceeds going toward a bitcoin reserve.
The deal comprises $1.5 billion in common stock and another $1 billion in convertible notes priced at a 35 percent premium, according to a statement from the media group, which is owned by President Donald Trump.
Bitcoin will be held on TMTG’s balance sheet alongside existing cash, cash equivalents, and short-term investments totaling $759 million as of the end of the first quarter of 2025, according to the statement.
TMTG said it has subscription agreements with approximately 50 institutional investors and that the proceeds have been earmarked for the creation of a “Bitcoin treasury.”
Crypto platforms Anchorage Digital and Crypto.com will provide custody for the treasury, the company said.
Along with social media platform Truth Social and the streaming platform Truth+, TMTG also operates financial services platform Truth.Fi.
In March, TMTG announced it was partnering with Crypto.com to launch exchange-traded funds and products through Truth.Fi.
“We view Bitcoin as an apex instrument of financial freedom, and now Trump Media will hold cryptocurrency as a crucial part of our assets,” TMTG CEO and Chairman Devin Nunes said in the May 27 statement.
The former congressman said the investment will help defend the company against “harassment and discrimination by financial institutions,” behavior he said plagues “many Americans and U.S. firms.”
The investment will “create synergies for subscription payments, a utility token, and other planned transactions across Truth Social and Truth+,” Nunes said.
“It’s a big step forward in the Company’s plans to evolve into a holding company by acquiring additional profit-generating, crown jewel assets consistent with America First principles,” he said.
Shares of the company were up by 2.47 percent as of the early morning of May 28 but have declined by more than 53 percent over the past 12 months.
