Yaccarino joined at a time when X was undergoing a massive overhaul with the Musk team.
Linda Yaccarino, the CEO of social media platform X, announced that she will be stepping down from the post after joining the platform in May 2023.
Before joining X, she worked for NBC Universal, and before that for Turner Broadcasting System for 15 years. Yaccarino joined X after the platform was acquired by Elon Musk in 2022.
“After two incredible years, I’ve decided to step down as CEO of X,” she said in an X post on July 9.
After two incredible years, I’ve decided to step down as CEO of 𝕏.
— Linda Yaccarino (@lindayaX) July 9, 2025
When @elonmusk and I first spoke of his vision for X, I knew it would be the opportunity of a lifetime to carry out the extraordinary mission of this company. I’m immensely grateful to him for entrusting me…
“When [Elon Musk] and I first spoke of his vision for X, I knew it would be the opportunity of a lifetime to carry out the extraordinary mission of this company. I’m immensely grateful to him for entrusting me with the responsibility of protecting free speech, turning the company around, and transforming X into the Everything App.
“I’m incredibly proud of the X team – the historic business turn around we have accomplished together has been nothing short of remarkable. We started with the critical early work necessary to prioritize the safety of our users—especially children, and to restore advertiser confidence.”
She spoke about the work done on Community Notes, X Money, and X AI.
She did not provide her reason for quitting the platform. As of publication time, she has not updated her LinkedIn profile.
“Thank you for your contributions,” Musk said in response to Yaccarino’s post.
Thank you for your contributions
— Elon Musk (@elonmusk) July 9, 2025
Musk acquired X, then known as Twitter, for $44 billion, promising to return free speech to the platform. Following the acquisition, many major advertisers began a boycott of the platform, leading to a tremendous loss of revenue.
Some of the brands, such as General Mills, General Motors, and United Airlines, went public with their decisions to cut advertising spending on X. One of the reasons given by companies was the alleged proliferation of “hate speech” on the platform.
Musk responded to the corporate stance in a 2022 post.
Twitter has had a massive drop in revenue, due to activist groups pressuring advertisers, even though nothing has changed with content moderation and we did everything we could to appease the activists.
— Elon Musk (@elonmusk) November 4, 2022
Extremely messed up! They’re trying to destroy free speech in America.
“Twitter has had a massive drop in revenue, due to activist groups pressuring advertisers, even though nothing has changed with content moderation and we did everything we could to appease the activists,” Musk said at the time.
