The president’s executive order also directs agencies to encourage companies producing in the U.S. to voluntarily promote their goods as American-made.
President Donald Trump directed his administration March 13 to strengthen enforcement against foreign manufacturers and sellers who falsely claim their products are American-made, as part of an executive order to ensure truthful advertising of U.S. products.
“President Trump is putting America First by ensuring consumers can trust ‘Made in America’ claims and that U.S. manufacturers’ advertising value is not diluted by fraudulent foreign entities,” the White House stated in a fact sheet about the order.
Trump touted his “Made in the USA” economic policies in a speech at Verst Logistics in Hebron, Kentucky, on March 11.
“We’re making more and more things in the USA, more than we ever have,” Trump said.
The executive order directs Federal Trade Commission (FTC) Chairman Andrew Ferguson to prioritize enforcement actions against sellers and manufacturers who falsely claim their products are “Made in America” or make similar false origin claims in violation of existing law.
Trump also directed all agencies with country-of-origin labeling oversight to consult with the FTC chairman to consider new regulations and guidance to promote companies’ voluntarily labeling their products if they are made in the United States.
The order also requires agencies overseeing government acquisition contracts and schedules to review and verify American-origin claims for products sold to the federal government. They are encouraged to remove items that misrepresent their origin and refer violators to the Justice Department for False Claims Act enforcement.
“True American-made businesses—which invest onshore in jobs, communities, and production—deserve undiluted branding benefits and protection from unfair competition by fraudsters,” the White House stated.
In Trump’s first term, he signed several executive orders to encourage buying American and hiring American workers.
When he returned to office in 2025, Trump established his America First Trade Policy.
Trump has secured trillions in private and foreign investment to bring jobs and manufacturing back to the United States, the White House stated.
The list of investments includes Apple’s announcement of plans to invest $600 billion in U.S. manufacturing and workforce training as it brings more parts of its supply chain back to the United States. Meta also announced a $600 billion investment to supply AI technology, infrastructure, and workforce expansion.
