The company recently revealed a new end-to-end organization, aiming to build low-priced electric vehicles.
Ford, the company that brought the automobile to the masses by making it affordable, appears to be seeking to replicate that success by making low-priced electric vehicles, in a head-to-head competition against Chinese electric vehicle (EV) makers.
The carmaker recently revealed an end-to-end organization known as Product Creation and Industrialization. The new entity aims to bring the company’s electric-vehicle, digital, and design teams together with its global industrial system to transform the legacy automaker into a modern manufacturer capable of delivering one of the most intensive product, software, and services rollouts in its long history.
As Jim Farley, Ford’s president and CEO, explained, this significant business restructuring is the culmination of years of work and progress toward building the modern Ford—a unified organization “capable of scaling high-quality, software-defined vehicles with a choice of propulsion, distinctive digital experiences and features, and a personalized ownership experience that improves over time.”
Ford’s move comes at a pivotal moment for Detroit. Earnings reports from both Ford and GM reveal an industry under pressure—EV losses are draining cash flow, and both companies are increasingly dependent on potential tariff refunds and service revenue rather than car sales to remain profitable. GM’s automotive operating cash flow dropped sharply from $2.4 billion to $533 million, while Ford posted a $1.9 billion free cash outflow.
Aiming for ‘Affordable’ EVs
At the heart of the new structuring is the “affordable” Universal Electric Vehicle (UEV) platform, which combines an ultra-efficient powertrain with a fully zonal architecture powered by in-house software, and battery chemistries techniques to cut weight and simplify manufacturing, according to the company.
UEV has already produced notable, innovative components, such as high-efficiency motors, and will provide the base to electrify the company’s product portfolio, with nearly 90 percent of Ford’s global nameplates offering electrified powertrains by 2030.
Part of this ambitious product overhaul includes the next generation of hybrids and the debut of the first vehicle built on the UEV platform, a new mid-sized pickup, and the next-generation F-150 and F-Series Super Duty.
In August 2025, Ford announced a $5 billion investment plan, which includes a series of “breakthrough” products, the first being a mid-size electric pickup with a targeted starting price of about $30,000. The pickup will be assembled at the company’s plant in Louisville, Kentucky, and is expected to go on the market in 2027.
