The mission of American Family Association is to inform, equip, and activate individuals and families to transform American culture and to give aid to the church, here and abroad, in its calling to fulfill the Great Commission.
The vision of American Family Association is to be a leading organization in biblical worldview training for cultural transformation.
The following presents the core values of American Family Association. AFA desires that these values define and drive this ministry to transform culture by fulfilling the Great Commission.
- Evangelism and discipleship – AFA aims to evangelize the lost and disciple the believer.
- Marriage and family – AFA aims to strengthen biblical marriages and equip parents to raise godly children.
- Morality – AFA believes true morality flows from biblical principles and directs people to the manner in which God intends them to live.
- Sanctity of human life – AFA upholds the truth that all human beings, including the unborn, are created in the image of God and are worthy of life, liberty, and the pursuit of happiness.
- Stewardship – AFA believes that its ministry, as well as everything in the heavens and on earth, belongs to God, and AFA’s role in it all is that of a trusted manager.
- Religious liberty – AFA believes that all men and women, whether in private or public, should be free to exercise their faith without hindrance from the government.
About American Family Association
American Family Association (AFA), a non-profit 501(c)(3) organization, was founded in 1977 by Donald E. Wildmon, who was the pastor of First United Methodist Church in Southaven, Mississippi, at the time. Since 1977, AFA has been on the front lines of America’s culture war. The original name of the ministry was National Federation for Decency but was changed to American Family Association in 1988.
Today, AFA is led by president Tim Wildmon, and it continues as one of the largest and most effective pro-family organizations in the country with hundreds of thousands of supporters.
The impact of AFA on pro-family issues is recognized nationwide. AFA spokespersons have appeared on programs such as ABC’s Good Morning America, World News Tonight, and Nightline; Fox News’ The O’Reilly Factor, Hannity & Colmes, and Fox News Live; NBC’s Today Show and Meet the Press; MSNBC’s Deborah Norville Tonight and Countdown with Keith Olbermann; CNN’s Lou Dobbs Tonight, Anderson Cooper 360, Wolf Blitzer Reports, Talk Back Live, American Morning, and Crossfire; CBN’s The 700 Club; TBN’s Praise the Lord; INSP’s Inspiration Today; and the BBC.
AFA spokespersons have been quoted in publications such as The New York Times, The Wall Street Journal, The Washington Post, Los Angeles Times, USA Today, The Washington Times, Chicago Tribune, Mediaweek, Advertising Age, TIME, Newsweek, WORLD, Christianity Today, and numerous other media outlets. They also are frequent guests on national and international radio programs including the BBC, National Public Radio (NPR), and Voice of America.
Advertising Age listed Donald Wildmon in its December 2004 “Book of Tens” as one of the top “10 Who Made a Mark on Marketing.” He was named among other high-profile figures such as Karl Rove, Mel Gibson, and Mark Burnett. Advertising Age, Crain’s international newspaper of marketing, serves as a widely recognized source for the latest information to over 198,000 advertising, marketing, and media professionals.