Bud is no wiser

Bud is no wiser

Anheuser-Busch (AB) seeking to pass off a man for a woman in their latest advertising campaign, hitched their Clydesdales to 26-year-old transgender Dylan Mulvaney that only reinforces their wokeness. 

Overnight, Mulvaney became the image of Bud Light with his face splashed on the cans of the nationโ€™s bestselling brew. One friend said he thought the look was a Surgeon Generalโ€™s warning that if you drank too many Bud Lights you may wake up next to an ugly woman with plumbing.

The best customer is the one you have, so why alienate them? The same friend told me Bud Light tastes like horse urine, thatโ€™s why they have all those Clydesdales. Having never imbibed in horse urine, I took him at his word.

There are thousands of microbreweries across the country, and you are drinking Bud Light?  It is like eating Wonderbread when there is a bakery next door.    

If AB wants to expand their base, feature an accomplished young woman instead of a man who is a caricature of the insipid tramp you pray your daughter never becomes.  Such a pathetic advertising campaign is orchestrated by an indoctrinated public relations ensemble who canโ€™t fix a flat or use self-checkout.

AB already possessed a 100% Corporate Equality Index (CEI) score, which rates wokeness prior to bringing Mulvaney onboard. Itโ€™s a good bet that most Bud Light consumers have no idea what CEI is, but they do now: Clueless โ€“ Entitled โ€“ Ignoramuses.

Not a fermenting bunch, the Bud Light cadre stepped up to the bar and ordered a boycott where follow the money is creed with the potential to make โ€œgo woke, go brokeโ€ a reality.  The embargo is being hailed as one of the most successful in recent memory. 

In their April 23 edition, Insights Express, a beer industry newsletter, called ABโ€™s lost sales from the Mulvaney advertising campaign โ€œstaggering.โ€ Moreover, Beer Business Daily confirmed, โ€œWeโ€™ve never seen such a dramatic shift in national share in such a short period of time.โ€

Sales and the totality of ABโ€™s market share continue to shrink. AB executives should be cognizant of how statistics constantly underscore that some customers never return.  Provided the transgender community is as formidable a market as AB believes, they should be able to reverse their losses.

That has yet to occur.

Once you step into the woke quicksand, they demand even more virtue signaling and validation. Businesses need to focus on making an excellent product, not selling a political ideology. Companies can choose to go internally woke with training de rigueur, while hiring and promoting for things other than ability. Nevertheless, when companies fail to distinguish between the two, they only polarize their clientele and play havoc with their stockholders.

What Bud Light executives dismiss is their beverage has always been trans โ€“ water identifying as beer. AB should have just introduced a new beer with a rainbow can called TransLight or Bud Light-in-the-Loafers.     

Saying they want to get away from their โ€œfratty imageโ€ and promote โ€œinclusivityโ€ is their dog whistle for heterosexual white males. Marketing is about gaining customers, and customer service is about keeping them, while advertising is about growth without disgruntling your base.  

The leftist echo chamber rings loudly throughout corporate America and the Democrat Party. The transgender mafia claims to be oppressed yet spooks a multibillion-dollar company to conform, while alienating their customers. 

ABโ€™s debacle is another teachable moment for woke corporate America.  Picking sides, however, does not have to mean you are committed.  

With Gay Pride month in June, AB will be on tap for an encore.

Two AB marketing executives were placed on a โ€œleave of absence,โ€ which suggests AB is not at all serious.  Rather, it is basic damage control where they believe playing the waiting game is best.  

AB, like the sporting events they sponsor, does not belong to one cultural group.  It can be one thing to have different political opinions, yet folks can still enjoy a beverage and sporting event together. That, however, is not how corporate, political, or sporting America works anymore. You must signal your virtue in every arena of life, or be labelled a racist, fascist, or bigot.

Such absurd behavior only results in a weaker America for all.

Greg Maresca
Greg Maresca
Greg Maresca is a New York City native and U.S. Marine Corps veteran who writes for TTC. He resides in the Pennsylvania Coal Region. His work can also be found in The American Spectator, NewsBreak, Daily Item, Republican Herald, Standard Speaker, The Remnant Newspaper, Gettysburg Times, Daily Review, The News-Item, Standard Journal and more.

The Looming Threat To Our Homeland

After success of โ€œOperation Midnight Hammer,โ€ where U.S. military bombed Iranian nuclear facilities, the threat to America has never been greater.

Groundhog Day came late this year to the Land of Smiles.

itโ€™s the same rigmarole, on whatever pretext, the army commandeers the Thai state with vague promises to restore democracy at some unspecified future date.

Resource number one

Russia has an unsustainable birthrate worsened by mortality rate of Russian males through war and alcoholism. One solution, steal young children from other countries.ย 

Expansionist CCP Runs Amok in Pacific After U.S. Relocates Naval Assets to Mid-East

Caveat established, Chinaโ€™s been going bananas on the high seas as the eyes of the world, and U.S. military assets, hone in on Iran.

The Anti-Trump Protests โ€“ Why Are They So Important?

The anti-Trump stance is not a political position, but a desperate gesture, a mental diagnosis of those who refuse to accept the reality of the World today.

US Manufacturing Output, Hiring Rise to Multi-Month Highs

U.S. manufacturing activity climbed in June, fueled by strong domestic demand and tariff-driven stockpiling, according to report from S&P Global.

Largest US Power Grid Issues Emergency Energy Alerts

The alerts follow a report released last month that predicted that parts of the country would face difficulties meeting electricity demand during the summer.

Pakistan Nominates Trump for Nobel Peace Prize

Pakistan nominated Trump for Nobel Peace Prize, calling him a โ€œgenuine peacemakerโ€ for helping avert a major confrontation between India and Pakistan.

Mawson study using Florida Medicaid data again confirms childhood vaccines are likely responsible for nearly 80% of the autism cases in US

Mawson study using Florida Medicaid data again confirms childhood vaccines are likely responsible for nearly 80% of the autism cases in US.

No Changes Planned for FDAโ€™s Vaccine Advisory Committee โ€˜At This Timeโ€™: Spokesperson

There are no plans to remove any members of the panel that advises the FDA on vaccines, a spokesperson said on June 20.

Trump Says Trade Deals Expected With India and Pakistan

President Trump expects US will sign trade deals with India and Pakistan, signaling growing momentum in push to reshape global trade through tariff diplomacy.

Trump Says US Intelligence Communityโ€™s Assessment of Iranโ€™s Nuclear Program โ€˜Was Wrongโ€™

President Trump said his director of national intelligenceโ€™s assessment in March that Iran had yet to decide on building a nuclear weapon was wrong.

NIH Ends Gain-of-Function Research, Implementing Trumpโ€™s Executive Order

The NIH announced the end of gain-of-function research. The instituteโ€™s update said the move is in compliance with President Trumpโ€™s EO on the topic.ย 
spot_img

Related Articles