From “intersectionality” to “equity,” many say jargon is alienating key voters. But progressives say inclusive language is vital.
Maybe it’s using the word “oligarchs” instead of rich people. Or referring to “people experiencing food insecurity” rather than Americans going hungry. Or “equity” in place of “equality,” or “justice-involved populations” instead of prisoners.
As Democrats wrestle with who to be in the era of President Donald Trump, a growing group of party members — especially centrists — is reviving the argument that Democrats need to rethink the words they use to talk with the voters whose trust they need to regain.
They contend that liberal candidates too often use language from elite, highly educated circles that suggests the speakers consider themselves smart and virtuous, while casting implied judgment on those who speak more plainly — hardly a formula for winning people over, they say.
The latest debate is, in part, also a proxy for the bigger battle over what the Democrats’ identity should be in the aftermath of November’s devastating losses — especially as the party searches for ways to reverse its overwhelming rejection by rural and White working-class voters.
“Some words are just too Ivy League-tested terms,” said Sen. Ruben Gallego (D-Arizona). “I’m going to piss some people off by saying this, but ‘social equity’ — why do we say that? Why don’t we say, ‘We want you to have an even chance’?”
Kentucky Gov. Andy Beshear — who, like Gallego, is considered a potential 2028 Democratic presidential hopeful — made a similar point.
“I believe that, over time, and probably for well-meaning reasons, Democrats have begun to speak like professors and started using advocacy-speak that was meant to reduce stigma, but also removed the meaning and emotion behind words,” Beshear said, citing such examples as using “substance abuse disorder” to refer to addiction.
“It makes Democrats or candidates using this speech sounding like they’re not normal,” Beshear said. “It sounds simple, but what the Democratic Party needs to do is be normal and sound normal.”
