“Sesame Street” is advertising COVID-19 vaccines to its youngest audiences after the federal government greenlighted the shots for children under the age of 5.
The 1-minute public service ad, released Tuesday by nonprofit educational organization Sesame Workshop, features the red Muppet monster Elmo and his Muppet dad Louie. It begins with Elmo showing a Band-Aid on his arm next to dad, saying, “Now Daddy has super-duper bandages just like Elmo!”
It's okay to have questions about COVID-19 vaccines for children! Elmo's dad Louie talked to their pediatrician, and learned that Elmo getting vaccinated is the best way to keep him and his whole neighborhood safe and healthy! #CaringForEachOther pic.twitter.com/aWkCfysJPE— Sesame Street (@sesamestreet) June 28, 2022