U.S. tariffs on auto imports went into effect on Thursday.
Ford Motor Co. announced on Thursday that it will extend its employee pricing to all shoppers in the wake of widespread tariffs that were announced by President Donald Trump, including 25 percent duties on foreign-made cars that went into effect on Thursday.
Framing its announcement as a way to mitigate “uncertain times for many Americans,” Ford said that it’s opening its “employee pricing to all U.S. customers, giving them access to significant savings on a wide range of 2024 and 2025 gas, hybrid, plug-in hybrid, and diesel Ford and Lincoln vehicles.”
However, Ford’s pricing change excludes Ford Raptor models, specialty Bronco and Mustang models, its 2025 Expedition and Navigator SUVs, and its Super Duty trucks.
“For potential electric retail customers, the employee pricing is on top of the Ford Power Promise, further extended through June 30. This includes a complimentary home charger and standard installation with a Ford electric vehicle to wake up charged and ready to go every morning,” the statement said.
The Michigan-based automaker builds 80 percent of its American-sold vehicles domestically, providing it a greater buffer from Trump’s tariffs than some competitors. However, it still faces the prospect of steep levies on imported vehicle parts.
Trump last week announced 25 percent tariffs on all auto imports and parts, which went into effect Thursday. On Wednesday, Trump announced he would broaden all tariffs to a 10 percent baseline on all imports, with higher rates for the countries that had the worst tariffs against the United States. Ford shares fell following the tariff announcement, as did those of General Motors.
While announcing the new tariffs on Wednesday, Trump said that the United States and American taxpayers “have been ripped off for more than 50 years, but it’s not going to happen anymore.”
Trump, Vice President JD Vance, and members of the Trump administration have said that the new tariff regime would allow for the return of U.S. manufacturing jobs and would improve national security.
