The campaign will target six key election states—Arizona, Georgia, Michigan, Nevada, Pennsylvania, and Wisconsin.
A Washington-based anti-Trump political group launched a $50 million election campaign on Tuesday to stop the former president from winning a second term, showcasing testimonials from former Trump supporters who do not plan on voting for him in 2024.
“The Republican Voters Against Trump campaign will target moderate Republican and Republican-leaning voters in key swing states with video testimonials of people sharing in their own words what caused them to break with Trump,” the Republican Accountability PAC said in a March 12 press release.
“Traditional Republican voters who have long supported the party but have concerns about Donald Trump proved decisive in the 2020 election. By targeting these voters and reaching them with credible messengers, the campaign will establish a permission structure for them to withhold their support from Trump again.”
Doing so will create an anti-Trump coalition that “holds the key” in the 2024 presidential election, the group said. In the 2020 race, the anti-Trump PAC ran a similar campaign that featured over 1,000 video testimonials. This time, the group will show over 100 testimonials.
The current campaign will feature one and two-time Trump voters who have decided not to support the former president due to the Jan. 6, 2021, breach of the U.S. Capitol, the criminal cases against him totaling 91 felony counts, and other issues.
President Trump has pleaded not guilty to all four criminal indictments, and has repeatedly dismissed the charges as efforts by his political adversaries to jeopardize his 2024 presidential run.
Ethan, a Trump 2020 voter from Portage, Wisconsin, who is featured in the anti-Trump campaign, said in a testimonial: “I voted for Donald Trump in 2020. January 6 was the end of Donald Trump for me. The peaceful transfer of power is one of the defining pieces of our democracy, and I could not believe that someone I had formerly supported would get behind an effort that would throw that under the bus … There is no choice. Donald Trump is not a viable option. I will vote for Biden.”
