The CEO of Nike said that the corporation is a “brand of China” earlier this week, amid recent allegations of the company being implicated with human rights violations conducted by the Chinese Communist Party (CCP).
John Donahoe, the new Nike CEO, while speaking to Wall Street analysts, said that “Nike is a brand that is of China and for China” when responding to a question about competition from Chinese companies during a fourth-quarter earnings meeting, BBC reported.
“We’ve always taken a long term view. We’ve been in China for over 40 years,” Donahoe said, expressing his optimism that the brand will continue to grow quickly in the world’s most populous nation.
Referring to the apparel brand’s co-founder and ex-CEO, he said: “Phil [Knight] invested significant time and energy in China in the early days and today we’re the largest sport brand there.”
Nike was recently criticized by a U.S. senator for turning a blind eye to allegations of forced labor in China, arguing they are making American consumers complicit in Beijing’s repressive policies.
Speaking at a Senate Foreign Relations Committee hearing on China’s repression of Uyghurs and other Muslim minorities in its western Xinjiang region, Republican Senator Marco Rubio said many U.S. companies had not woken up to the fact that they were “profiting” from the Chinese government’s abuses.
“For far too long companies like Nike and Apple and Amazon and Coca-Cola were using forced labor. They were benefiting from forced labor or sourcing from suppliers that were suspected of using forced labor,” Rubio said on June 10. “These companies, sadly, were making all of us complicit in these crimes.”
Rights groups, researchers, former residents, and some Western lawmakers say Xinjiang authorities have facilitated forced labor by arbitrarily detaining around one million Uyghurs and other primarily Muslim minorities in a network of camps since 2016.
Sophie Richardson, China director for Human Rights Watch, told the Senate panel that Beijing’s “extreme repression and surveillance” made human rights due diligence for companies impossible.