The Nielsen company’s preliminary estimate shows that the audience who watched “Nomadland” win best picture on Sunday was 58 percent below last year’s tally of 23.6 million, which had set the previous record for least-watched Oscars telecast. ABC owns broadcast rights for the Oscars until 2028.
Following a year where movie theaters were mostly closed due to COVID-19, people were unexcited about or unfamiliar with movies they primarily streamed at home. Producers tried to fight through pandemic fatigue with a hostless program and a small, socially-distanced audience that didn’t wear masks during the broadcast.
The event drew mixed reviews, and renewed questions about the types of movies the industry makes and wants to honor.
“It was agonizing for me to get through the show last night. It was pure torture,” said Marc Berman, a veteran television analyst who writes the “Programming Insider” newsletter, on Monday.
The Oscars do best in years when popular movies are up for awards—the telecast drew 55 million viewers when “Titanic” won best picture in 1998—but no movie came close to that impact. As a result, viewers sat through “long acceptance speeches from people you don’t know in movies you never heard of,” Berman said.
All awards shows have been in a ratings free-fall. Both the Golden Globes (6.9 million viewers) and Grammy Awards (9.2 million) had record low audiences this year.
The normal glitz, glamour and excitement of these programs have been muted by the pandemic. Instead, producers have had to deal with live audiences either limited or non-existent, presented to an audience already sick of seeing people on Zoom.