Smarter Not Harder: 17 Navy SEAL Maxims to Elevate Critical Thinking and Prosper in Business and Life

Smarter Not Harder By David Sears
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From US Navy SEAL Commander (ret.) David Sears comes Smarter Not Harder, the ultimate guide to reframing thinking, navigating complexity, and excelling in all facets of life, informed by seventeen tried and true Navy SEAL maxims.

Using his twenty-plus years of tactical, operational, and strategic knowledge as a leader in the SEAL Teams, David Sears pulls from his vast experience to draw fresh insights on some familiar―and not so familiar―sayings that will have you thinking differently, delving deeper, and approaching life with refreshed perspective.

Translated from the elite world of SEAL Teams to be applicable on a day-to-day basis to those from all walks of life, the lessons in Smarter Not Harder focus on taking action, teamwork, training, mental attitude, and reflective thinking. Though each maxim stands on its own, together they form an accessible, powerful guide to shifting your mindset, recharging your routine, and energizing your life, today.

Detailing Sears’s incredible experiences on the frontlines, Smarter Not Harder’s behind-the-scenes stories illustrate each maxim, taking you from the mountains of Afghanistan to the jungles of South America and the deserts of Iraq to the beaches of Coronado. Compelling and transformative, Smarter Not Harder empowers you to depart the status quo and thrive in today’s complex and rapidly changing world.

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Editorial Reviews


“Smarter Not Harder is a must-read for anyone who wants a window into the world of special operations, and more importantly, a window into how the highest achievers solve problems. The lessons from this book are directly applicable to business, sports, and life in general!” —Jon Murchison, CEO and founder, Blackpoint Cyber

“This book should be on everyone’s reading list. The maxims and insights that David provides are invaluable daily reminders to think critically and make it easier to navigate the complexities of a growing business.” —Tyce Miller, CEO, MobileMind

“This is one of the only books that actually offers practical, everyday tools that can be used both personally and in business. A highly decorated Navy SEAL who also has experience on the big data and technology side of business, David Sears has the qualifications to give informed insights into the topics covered in the book.” —Mike Janke, co-founder, DataTribe; venture capitalist; multi-time CEO and founder; former Navy SEAL; author

About the Author

Commander (retired) David Sears served twenty years of active military duty as a US Navy SEAL officer. He served on multiple east coast SEAL Teams, Naval Special Warfare Development Group, various Joint Commands, and Headquarters United States Special Operations Command. Commander Sears has participated in a number of conflicts and contingency operations in Latin America, Europe, Africa, and Asia. He is a graduate of Boston University and the Naval Postgraduate School, earning a Master of Science in Defense Analysis. He is the co-founder and a managing partner at Xundis Global, LLC. Using CRISP Thinking® principles to navigate the complexity of a rapidly emerging world, Xundis helps organizations and individuals increase performance, leadership, and innovation. A keynote speaker, senior consultant, and advisor to multiple clients in the defense and technology space, David is a regular guest commentator on Fox News, Fox Business, and CBSN. DCSEARS.COM

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