Deal inked with conservative-friendly “patriotic” marketplace called PublicSq.
Former Fox News primetime host Tucker Carlson’s new media venture has made a key breakthrough by signing its first advertising partnership deal with a conservative-friendly shopping app, according to company executives.
Mr. Carlson’s digital media company, Last Country Inc., has inked a partnership deal with Public Square, also known as PublicSq., according to an Oct. 24 joint announcement by the two companies.
“We are proud to announce that our new media venture will be partnering with PublicSq. as our first advertiser,” Last Country CEO Neil Patel said in a statement.
The two companies will work together to create content that highlights the unique mission of PublicSq., according to the announcement.
Often described as “anti-woke,” Public Square bills itself as the largest “traditional-values-driven marketplace in the country,” with more than 70,000 businesses on the platform and roughly 1.6 million consumer members.
“PublicSq. is thrilled to collaborate with Last Country, Inc. as we build an ecosystem of alternatives to the existing commerce and media incumbents,” Public Square CEO Michael Seifert said in a statement.
“This partnership is the first of its kind, and we believe it will significantly outpace our return on investment than that from traditional advertising.”
The agreement includes collaborative content segments that will air on Tucker Carlson’s show on X and, when it launches, Last Country’s own platform.
The content partnership will launch in November and will initially last for one year.
While other terms of the deal haven’t been disclosed, CNBC cited Mr. Seifert as saying the deal is worth at least $1 million.
“We can’t wait to be a part of the new media landscape being created by Tucker while building a patriotic economy,” Mr. Seifert said in a post on X. “Onward and upward.”
Rumors of a deal between Public Square and Mr. Carlson’s show on X go back to July, when Public Square first went public on the New York Stock Exchange.
Comedian Roseanne Barr, who recently launched a new show on X and counts Public Square among her advertising partners, praised their business relationship in a message on social media.
“We have really enjoyed our partnership so far with @officialpsq,” she wrote on X. “@tuckercarlson will make a great partner for them as well!”
