We live in an age of cancel-culture run rampant, where those who don’t agree with your opinions eschew civilized debate and instead opt to mobilize flash-mobs seeking to deplatform you, your content or your business. When even the president of the United States isn’t immune from deplatform attacks, it tells us that somebody needed to write a book like “Unassailable”.
In his second book, internet industry veteran and naming expert Mark E. Jeftovic describes an overarching strategy that minimizes your attack surface against online censorship and helps you come back stronger and louder from takedowns.
The first part of the book examines the history, philosophy and the ethos behind culture wars, free speech and battles for narrative control. Then in part 2 the reader is stepped through every component of their online infrastructure, from web hosting, to email delivery, to video hosting, to payment gateways in order to make sure you have as much control over your own online destiny as is technologically possible.
All content creators need to read this book. Even if you think nothing you say is controversial or would run afoul of allowable opinion, the internet mob can turn on you in an instant. Be ready.
About Mark Jeftovic
Mark E. Jeftovic is a 30-year veteran of Internet, the co-founder & CEO of easyDNS Technologies, a Toronto based web services company, and the author of two books about the internet, including Unassailable: Protect Yourself from Cancel-Culture, Deplatform Attacks, and other Online Disasters.