Kohl’s is the latest retailer facing calls for a Target-style boycott as social media users highlighted the company’s “Pride Month” clothing for children.
Among the items that Kohl’s is selling are LGBT-related onesies for infants and a rainbow-colored tutu for children, according to its website. Some of the items, for example, included a “Love Is Love” banner, as well as towels, bibs, candles, shorts, and pillows with the slogan.
Some users posted other merchandise such as a “Baby Sonoma Community Pride Bodysuit set” designed for 3-month, 6-month, and 9-month-old children. One of the designs includes the rainbow flag that includes the transgender colors.
Conservative influencer Benny Johnson asked on Twitter on May 28 why Kohl’s was selling “Pride Merch” for 3-month-olds. In response, other users called for people to boycott Kohl’s in the midst of a backlash against Target, Bud Light, the North Face, and other companies accused of promoting a pro-LGBT agenda.
Meanwhile, the heavily followed Twitter account, “End Wokeness,” made similar statements online, writing that “Kohl’s is pushing LGBTQ Pride for literal babies” and that it “looks like Kohl’s didn’t learn a thing from Bud Lite and Target.”
“In case you need clothes for your Gay or Trans 3 month old, Kohl’s has you covered,” commentator ALX, another popular Twitter user, wrote in a post that included a screenshot of the onesie. “Yes, this is real.”
Other Boycott Updates
The Kohl’s uproar comes nearly two months after conservatives began a boycott against Bud Light, after the beer brand appeared to invite transgender activist Dylan Mulvaney to promote the product on Instagram. The company produced a personalized beer can with Mulvaney’s face on it, which Mulvaney promoted on social media in early April with the hashtag “#budlightpartner.”
Since then, Bud Light’s sales have dropped considerably, and reports recently indicated Anheuser-Busch’s market value and stock have dropped by about $15 billion. Meanwhile, some analysts noted that unlike a number of other boycotts, the one targeting Bud Light appears to be working because people can easily switch to rival light beers.
