Technology vs. Humanity: The coming clash between man and machine

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Futurist Gerd Leonhard breaks new ground again by bringing together mankind’s urge to upgrade and automate everything—down to human biology itself—with our timeless quest for freedom and happiness. Before it’s too late, we must stop and ask the big questions: How do we embrace technology without becoming it? When it happens—gradually, then suddenly—the machine era will create the greatest watershed in human life on Earth.

Technology vs. Humanity is one of the last moral maps we’ll get as humanity enters the Jurassic Park of Big Tech. Artificial intelligence. Cognitive computing. The Singularity. Digital obesity. Printed food. The Internet of Things. The death of privacy. The end of work-as-we-know-it, and radical longevity: The imminent clash between technology and humanity is already rushing towards us. What moral values are you prepared to stand up for—before being human alters its meaning forever?

Gerd Leonhard is a new kind of futurist schooled in the humanities as much as in technology. In Technology vs. Humanity: The coming clash between man and machine, his most provocative book to date, he explores the exponential changes swamping our societies, providing rich insights and deep wisdom for business leaders, professionals and anyone with decisions to make in this new era. If you take being human for granted, press Reset now with this passionately argued call to create a genuinely braver new world.

Editorial Reviews


Gerd Leonhard is most definitely a member of Team Human. Here s his convincing and heartfelt call for the reinstatement of people and purpose into the technology program. –Douglas Rushkoff, author of Throwing Rocks at the Google Bus and host of the TeamHuman podcast

A brave manifesto for a more human world. –Andrew Keen, author of The Internet is not the Answer

Gerd Leonhard zeroes in on some of the most vexing worries about our coming age of mechanically-enhanced thought. Are there win-win ways to gain the advantages without sacrificing our humanity? Can we bio-minds teach the newer kind ethics? Or love? –David Brin, award-wining author of Earth and Existence –This text refers to an out of print or unavailable edition of this title.

About the Author

As humanity rushes headlong into a world first served and soon dominated by technology, futurism has become a burning issue for everyone, not just visionaries and geeks. Gerd Leonhard blends humanism with futurism to create manifestos and creative non-fiction that dramatically widens the franchise and audience for near-future exploration.

His book – Technology vs Humanity – is a breakthrough work of provocation that alerts the world to the imminent ethical and moral choices we will all have to confront much sooner than expected.

A musician and creative by background, Leonhard has spent fifteen years living in the future, applying his insights and practical wisdoms to present-day dilemmas from the erosion of work life to the epidemic of digital obesity that threatens to destroy a generation.

Founder of The Futures Agency, Gerd Leonhard travels the world delivering customized advice to enterprise and public organizations of all kinds – helping them to both understand their future choices and discover their ‘true future’.

Gerd’s books and essays are supported by an increasing array of multi-media features, including films and webisodes from his own boutique film studios. Together with the Futures Agency advisory and speaking tours, these media properties constitute a unique quarry of ground-breaking insights for individuals and organizations in transformation.

Gerd’s other books include The Future of Content, Friction is Fiction and the bestselling The Future of Music. He also contributes a key chapter to The Future of Business, edited by Rohit Talwar. A member of the Royal Society for the Arts (London) as well as the World Future Society, his client list includes Consumers International, YouTube, Nokia, The Guardian, Google, Sony-BMG, Telkom Indonesia, Siemens, RTL, ITV, the BBC, France Telecom, Orange, Deutsche Telekom, MTN, The Financial Times, DDB / TribalDDB, Ogilvy, Omnicom, the European Commission along with many other notable organizations.

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