‘A Star Is Born’: GOP Candidate’s Ad Trounces Michelle Obama DNC Speech In Digital Metrics

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As noted by The Daily Wire on Monday, Republican strategist and congressional GOP candidate Kimberly Klacik released a hard-hitting ad slamming Democrats for their apparent fake concern for black lives, highlighting the devastation in Democrat-run cities, particularly Baltimore. The ad went viral online, racking up millions of views within hours and earning astounding social media engagement, such as shares, likes, and comments.

The ad was so hot, in fact, it seemed to have eclipsed former First Lady Michelle Obama’s Democratic National Convention speech given on the same day, at least digitally, said The Post Millennial’s Chief Marketing Officer Jeff Ballingall.

“By digital metrics, Michelle Obama bombed at the DNC last night. The former first lady was completely outdone by an unknown house candidate, [Kimberly Klacik],” he said in a Twitter thread posted Tuesday.

“On Facebook, Michelle Obama, despite being promoted by the traditional media giants, couldn’t scratch the virality of Klacik and the new media outlets who pushed her,” he argued, captioning screenshots of the speech and ad online.

The mere two results populated for Klacik show over 12.5 million views, whereas Obama’s numerous results totaled just shy of three million views, including views from conservative pundit Graham Allen criticizing her speech.

“Even on Twitter, Klacik has 25% more views than Michelle Obama,” Ballingall noted. Obama’s video, posted on the former First Lady’s Twitter account, shows 3 million views, whereas Klacik’s has 4.1 million.

“In 2016, Trump won because he offered a different message and used new different media. In 2020, it seems the Democrats repeating their same mistakes,” said the CMO. “I thought this election cycle was over a month ago – but everything seems to be shifting now.”

By Amanda Prestigiacomo

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