Disney Retreats

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Returning CEO Bob Iger moves toward neutrality in the culture war.

In recent years, the Walt Disney Co. has become embroiled in Americaโ€™s culture war. As I have reported, the company hasย pushedย critical race theory in its employee training programs and radical genderย ideologyย in its childrenโ€™s programming.

Last week, Disneyโ€™s board of directors fired CEO Bob Chapek, who lost a high-profile fight with Governor Ron DeSantis regarding legislation restricting radical gender theory in schools, and brought back former CEO Bob Iger to right the ship.

I have obtained exclusive video of Igerโ€™s first townhall meeting with Disney employees, in which he retreats from the companyโ€™s most controversial political positions and moves toward neutrality in the culture war.

In response to an audience question about the so-called โ€œDonโ€™t Say Gayโ€ legislation, Iger said the company would still promote โ€œinclusion,โ€ but signaled that he would adopt a different posture than his processor and suggested that the company will โ€œlisten to [its] audienceโ€ and โ€œhave respect for the people that [itโ€™s] serving.โ€

Iger also suggested that the company made a mistake in its fight against Governor DeSantis, which resulted in the state legislature stripping Disney of its special administrative status. โ€œI was sorry to see us dragged into that battle,โ€ he said. โ€œThe State of Florida has been important to us for a long time. And we have been very important to the State of Florida. That is something Iโ€™m extremely mindful of and will articulate if I get the chance.โ€

Finally, in response to the suggestion that โ€œmany cast members had wished that Disney stayed out of politics,โ€ Iger expressed regret. โ€œDo I like the company being embroiled in controversy? Of course not,โ€ he said. โ€œIt can be distracting, and it can have a negative impact on the company. And to the extent that I can work to kind of quiet things down, Iโ€™m going to do that.โ€

This is an important shift. Iger is signaling that Disney is moderating its position in the culture war. As I have been saying for months, the conservative strategy was to damage Disneyโ€™s brand, make the company pay a political price, and force the company to declare neutrality.

So far, it appears that the strategy is working. ย 

By Christopher Rufo

Read Original Article on ChristopherRufo.com

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